Sturgis Freedom Fighter Award
For Immediate Release
August 8, 2018
New Marketing Campaign Launched in Conjunction with Sturgis Freedom Fighter Award
WASHINGTON, DC – Today, the Sturgis Motorcycle Museum will officially induct Kirk “Hardtail” Willard into the Hall of Fame. Willard, Chairman and President of the Motorcycle Riders Foundation, will receive the coveted “Freedom Fighter” award and designation; a special category designated to honor those who have made an impact on motorcycle rights.
The ceremony will take place at The Lodge at Deadwood in South Dakota as a part of the 78th Annual Sturgis Motorcycle Rally where dozens of Willard’s cohorts will be in attendance; including staff and fellow Board Members for the Motorcycle Riders Foundation (MRF).
In conjunction with the ceremony, the MRF will launch a new “for a limited time only” promotion and marketing campaign for new and prospective members attending Sturgis. “Through market research and member feedback, we learned that we had a great opportunity at Sturgis to communicate the importance of what this organization stands for,” said Megan Ekstrom, Vice-President of Government Affairs & Public Relations for the MRF. “Under Hardtail’s leadership we have doubled down on our efforts to improve the value of what we deliver to our membership, and we want to use this significant occasion to highlight that.”
Ekstrom also hinted at future membership benefits like roadside assistance; including 24-hour emergency tire changes, emergency fuel delivery and accident and collision towing. “In today’s world with more and more fuel stations carrying higher blends of ethanol, motorists texting while driving and not paying attention to riders, this is a necessary service for our members.”
Social media advertising, dozens of volunteers, a promotional video and a one-time discount for new members will complement an updated marketing brochure aggressively stating, “YOUR RIGHTS, YOUR LIFESTYLE, YOUR MOTORCYCLE: UNDER SIEGE.” The modernized and updated brochure will include a letter from Willard, highlight past accomplishments, and offer a plain and simple look and what the MRF does and why. “Our lifestyle as riders is threatened in a way it never has been,” said Willard. “Little by little, riders like you and I are slowly being relegated to history.”
Willard and the MRF refuse to let that happen under their watch, using the induction ceremony as the official launch for this aggressive “go forward” strategy. The bold move is signature to Willard’s style; where he is known as “Hardtail” in the motorcycle rights world. From the aftermarket industry and original equipment manufacturers to the motorcycle clubs and state motorcycle rights’ organizations, he is known as a force to be reckoned with. Logging thousands upon thousands of miles on his motorcycles, his objectives have always stayed pure; to promote and preserve motorcycle riders’ freedoms and lifestyles.
Tickets to the induction ceremony are sold out; however, Willard is scheduled to attend and speak at ABATE of South Dakota’s Annual Whitewood Social Hour on Thursday, August 9th at the Whitewood City Park near the Sturgis Rally. The event is free for MRF members and others involved in motorcycle rights.
About Motorcycle Riders Foundation
The Motorcycle Riders Foundation (MRF) provides leadership at the federal level for states’ motorcyclists’ rights organizations as well as motorcycle clubs and individual riders. The MRF is chiefly concerned with issues at the national and international levels that impact the freedom and safety of American street motorcyclists. The MRF is committed to being a national advocate for the advancement of motorcycling and its associated lifestyle and works in conjunction with its partners to help educate elected officials and policymakers in Washington and beyond.
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